Merry Christmas

She had dressed up herself and the tree.
She hoped Santa was a handsome man

an early Christmas gift

Totally unexpected.
A parcel on my hallway floor when I came home.
For me.
From far away.
I must have been a good girl...

Aris makes the most dreamy, but still not sweet, paintings/drawings. It's different, it's Aris. And now she sent me a 3dimensional painting. I love that you can turn it around and get a new way of seeing it. Thank you, Aris!

Santa getting old

Ok.
He just got out the door.
But what was he about to do?
It felt like it was something important.
Why was he holding this big sack?
Must be the garbage...

Art as Business: Christmas Vacations

I've decided that Art as Business needs some Christmas vacations (or rather me...) and will be back with next post about networking the 10th of January.

Meanwhile I will still keep posting something here now and then - but of a less serious nature

not a good girl

She knew Santa would bring her no gifts this year.
But it was totally worth it.

drawing at the airport

Today I spend some time at the airport waiting for a guest on a delayed flight. But luckily I came prepared and didn't get annoyed - it became like a break instead. I listened to some interesting podcasts and kept myself busy with pen and paper. I love airports, train and bus stations: the feeling of transition and being in limbo...

The podcasts? Artist Talks from Tate Modern and Tate Britain (just search on iTunes U)

The guest? She finally arrived ... all the way from Guatemala (via Germany)

pablo lehmann via dear ada

House vs residency

I wanted to make a spectacular castle, he wanted to make a gingerbread house the way it should look. He got it his way... A two months artist residency to apply for at A Foundation, Liverpool

Art as Business: Networking II

Before getting into how you might think when networking I would really like to point out that I believe in the devise give and you shall receive.


Networking: To reach the market
Networking is about exchange of information, support and favors. But you have to network at the right place. You have to know what is your goal – to be able to target! Except for the market that you create yourself through your normal social contacts (friends, family, neighbours, acquaintances etc = “normal people”) – the market for art consist of different levels. How to network depends on where you are aiming to get. You need to channel your efforts in the right direction!

FIRST: Ask yourself this question: What market do you want to reach?
1. Just people in general to make a living out of your art
or
2. The serious art market

First case: People in general

• The market from your direct social network - or - marketing your art to everybody. There's a lot written about this. See for example the post networking for designers in design sponge's biz-ladies series (I would say it goes for networking in general). At the artbizblog there is also a lot about this kind of networking
• Internet see for example the bakery about social networking online, design sponge's biz-ladies selling promoting art online.
  
• Galleries showing art targeting the general audience - which I'll get more into
  

1. Galleries showing art targeting the general audience (there’s a wide range within)
These galleries tend to showcase easy to understand, not offensive/provocative art and they exist in most bigger towns. If your aim is to exhibit regularly and sell your art to “normal people” – nothing more ambitious than these galleries might be your target. Cold calling might work here, but even better is to reach the galleries thanks to networking. But I’ll get back to this after sorting out “the serious art market”.


Second case: The serious art market
(this is like a ladder)

2. Good galleries
These galleries are harder to get to than the galleries mentioned before. They will get at least on artist per day cold calling and even more in the mail/post. Networking is your best shot – or to be visible in a context where they can “discover you”.
[there are some in Gothenburg where I live]

3. GALLERIES
The one running the gallery will probably not be working in the gallery – or at least behind a door. Networking is your best shot – or to be visible in a context where they can “discover you”.
[None in Gothenburg where I live, but some in Stockholm]

4. Really good GALLERIES
[mostly in real Metropolis. None in Sweden]

5. “Cutting edge” Frieze Art Fair – Sotheby’s Contemporary Art – the world’s top galleries that run the market.


RESEARCH, RESEARCH – AND … RESEARCH (and being cynical)
To be able to network in the right way you will have to RESEARCH. You will need to find out how the galleries you are aiming for find their artists and see if you can be in the right spot. The gallery’s artists could be a good source of information here – either through personal connections (get them - and then ask!) – or through scrutinizing their CV:s (being Sherlock Holmes) to find some common traits. To find out how the market “work and think” you can check information directed at them. For example the art market blog: social networking for art collectors and where to find emerging artists. Seven Days in the Art world by Sarah Thornton sounds like an interesting book in the art market context.
So - in order to reach the market you can target three groups:

1. Networking with other artists: to be seen in the right context and get more information, to get recommendations to open doors. Artists do promote their friends. (I’ll be back to networking with other artists in another post about networking)
2. Network with people to reach gallery owners through non-artists (important clients and collectors, Institutions, other galleries, the gallery owner's friends! (= cynical))
3. Network to be VISIBLE in media (lifestyle or interior design – galleries 1 and 2), (specialized art magazines 3 and 4). Regular media coverage in the news is great!

If you want to make a living as an artist it is only natural to try to get incomes. The market is a broad field: it can be anything from selling your art to friends or online - to getting incomes from exhibiting at art fairs and commercial galleries. But getting commercial success is not the same as making great art. Now I’m not saying that every artist has to strive for ending up in the art history books - No, I just mean you should be aware of the difference in acknowledgement. The market is more easily duped by press attention, current trends, immediate visual impact, successful appearance etc. A big part of the market for art is also conservative, only trusting other’s judgements - and not willing to take risks. Everyone having commercial success will not be remembered by history. So maybe you should network to reach the institutions or other artists instead?

Join me next weekend for Networking part 3!

60 minutes = many animals

No, they are not pixels - or supposed to make a bigger image all together. I just spread them on the floor to dry after making sketches in a fury; animals you find in Sweden (for the commission). Indian Ink + a calligraphy brush + Mozart's piano concerts = 60 minutes of animals. And I made more than these!

[Click the image for a bigger picture]

Gallery classes

Yesterday and today I've been giving gallery classes (schoolchildren age 11/15) at Galleri KC. First we looked at the ongoing exhibition with sculptures and objects with mosaic, then they had to get creative. Why make it simple if you can make it hard? Sometimes I wonder why I have to try untested ideas all the time...it's like I often jump out into the dark. Anyway - I talked about mosaic, that art doesn't have to be like in the old times ... and continued talking about pixels. Then I divided them into groups and gave them bunches of little paper rectangles (easier for me to cut than perfect squares)... and told them to build images on the floor. The very night before the first class I had nightmares about my idea ... and about little pink and green rectangles... It would have been so much easier to tell them to draw self portraits. The kids made really good things and had such a fun time. Why had I worried?

Ok - they abandoned the rectangles a bit. But they actually asked if they could. And I said you can always break rules if you have a good reason!

grandma's angels

This year I dared to take my grandmother's angels out of the boxes for Christmas. I hope a little boy is big enough to play with them carefully...

Cecilia just opened a shop, and so did Thereza and Fideli. Marie-Louise has had her shop for a while. I think post offices over the world are getting more and more busy thanks to inline shopping!

Art as Business: Progress Report III

Yet another month has passed. So what has happened?


I’m starting to see some results from my hard work trying to get some more public commissions. Last week we had another lunch meeting presenting public commissions – and I think one of the contacts might lead somewhere (but that’s just a hunch). But some things I know for sure

• The tenant owners’ association gave me the first part of the commission; in Mid January I’ll present detailed sketches, material sample (one enamel with motive) and suggested colours. If they still are pleased then they’ll order enamels for their 38 entrances!
• In spring I’ll work on a mural for a school - together with schoolchildren (age 15)
• Next week I’m having a meeting with several people in a municipal discussing commissioned art for schools to be constructed/renovated. The projects haven’t started yet and it is really good to be part of the discussions early on.
• I learned that a project leader who visited our first lunch meeting had been promoting me for a commission for school/preschool. I don’t know if it will lead somewhere right now, but it means people are getting aware of my work.

• Verified date for my autumn separate exhibition in Falun (October 2010)
• Follow-up calls gave me verification that two Art Galleries run by municipals want me to exhibit there, but they couldn’t yet verify dates, but it should be in 2011
• I visited gallery Jeanette Ölund in person. She mentioned we should talk soon about getting me an exhibition again. (Better not press it. She knows I’m interested)
• I’ve gotten some good time in my studio lately and mid January – end February will be reserved for painting as well. This is crucial in order to get somewhere – my little separate exhibition in May has to be better than good.

STEP 1
I have set my mind on exhibiting in either one of two good galleries here in Gothenburg (let’s call them Gallery X and Y). But visiting the galleries and showing photos of my work isn’t the right strategy. (They have at least one person doing that EVERY day). I’m exhibiting at Göteborgs Konstförening - in the small gallery - in May. I will until then regularly visit Gallery X and Y and make sure they notice me – and then invite them to my exhibition in May (and hope I can convince them to go – and that they’ll love my work!). Gallery X already knows I’m an artist and my name, I’ll just have to keep it up. Gallery Y recognises me as a regular gallery visitor, but I have to become more than that.

Christmas and New Year is coming - and then I'll probably not see much progress as much isn't happening anywhere. My next Progress Report will therefore not be until 31 of January 2010.

Next Art as Business will about Networking 2

CONFESSION: I am right now very tired of being such a good girl and all the discipline. You might have noticed I'm not much fun these days. Should I just leave it all and go hitch-hiking? Just be on the road, but not trying to get anywhere special, just see where I end up...

Slaughter (bunny and kitten)

another painting completed

Christmas approaching

Three weeks until Christmas...
Stephanie Levy is presenting an artist advent calendar every day until Christmas. Aimee has been on a virtual holiday shopping tour. Or you could drop by envelope and see if you might find the perfect gift from Thereza, Cecilia or Elisabeth. The book about Camilla from Uppercase might be your Christmas Wish - it's out now.

[No, this is not how my painting is supposed to look. Just a bit of Christmas feeling added]

2 x bright day

I don't know why, but I've been feeling kind of tired and sad lately. But today the bright sunlight - on its third day back after weeks of darkness - managed to penetrate into my head when I biked to my studio. Suddenly I could laugh about my seriousness.

It was pit dark when I came home after picking up my son at preschool. But there was the second sunshine today awaiting me: a parcel from sweet Esti. She sent me one of her beautiful t-shirts and some of her "so-much-esti" pins... Thank you, Esti...

How can I keep being sad now?